對蝦皇品牌(pai)的(de)投資(zi)分析(xi)(xi)顯(xian)示，不同城市級別的(de)總投資(zi)成本(ben)差(cha)異(yi)較大(da)，一(yi)線(xian)(xian)城市的(de)總投資(zi)為(wei)14.5萬元(yuan)，二線(xian)(xian)城市為(wei)12.3萬元(yuan)，三線(xian)(xian)城市為(wei)9.8萬元(yuan)。為(wei)了更好(hao)地(di)理(li)解品牌(pai)投資(zi)的(de)回本(ben)周期和(he)投資(zi)回報(bao)率，我們需要(yao)進一(yi)步分析(xi)(xi)門店(dian)的(de)日常經營成本(ben)和(he)預計營業(ye)額。

首先(xian)考慮房租成(cheng)本。一線(xian)(xian)城市(shi)(shi)的房租通常較(jiao)高，假設(she)每(mei)月為(wei)2萬(wan)元(yuan)(yuan)(yuan)；二線(xian)(xian)城市(shi)(shi)則約為(wei)1.5萬(wan)元(yuan)(yuan)(yuan)；三(san)線(xian)(xian)城市(shi)(shi)可在(zai)1萬(wan)元(yuan)(yuan)(yuan)左右。從業人員(yuan)工(gong)資也是關鍵因素，假設(she)在(zai)一線(xian)(xian)城市(shi)(shi)每(mei)月需支付員(yuan)工(gong)總工(gong)資為(wei)2萬(wan)元(yuan)(yuan)(yuan)，二線(xian)(xian)城市(shi)(shi)為(wei)1.5萬(wan)元(yuan)(yuan)(yuan)，三(san)線(xian)(xian)城市(shi)(shi)為(wei)1萬(wan)元(yuan)(yuan)(yuan)。此(ci)外，還有水電雜費等運營(ying)成(cheng)本，預計一線(xian)(xian)城市(shi)(shi)為(wei)0.5萬(wan)元(yuan)(yuan)(yuan)，二線(xian)(xian)和(he)三(san)線(xian)(xian)城市(shi)(shi)分別為(wei)0.4萬(wan)元(yuan)(yuan)(yuan)和(he)0.3萬(wan)元(yuan)(yuan)(yuan)。

結合這(zhe)些成本，我們可(ke)以估算每(mei)月(yue)的總支出：一線(xian)城市(shi)(shi)約(yue)為(wei)(wei)4.5萬元(yuan)，二(er)線(xian)城市(shi)(shi)為(wei)(wei)3.4萬元(yuan)，三線(xian)城市(shi)(shi)為(wei)(wei)2.3萬元(yuan)。為(wei)(wei)了評(ping)估店(dian)鋪的盈利(li)能力，假設每(mei)天的店(dian)均營業額在(zai)一線(xian)城市(shi)(shi)為(wei)(wei)5000元(yuan)，二(er)線(xian)城市(shi)(shi)為(wei)(wei)4000元(yuan)，三線(xian)城市(shi)(shi)為(wei)(wei)3000元(yuan)。如此，每(mei)月(yue)營業額分別約(yue)為(wei)(wei)15萬元(yuan)、12萬元(yuan)和9萬元(yuan)。

通過計算月(yue)(yue)度利(li)(li)潤(run)，我們的毛利(li)(li)分析為(wei)(wei)：一線(xian)(xian)(xian)城(cheng)市營(ying)業額(e)15萬(wan)元減(jian)去總(zong)支出(chu)(chu)(chu)4.5萬(wan)元，月(yue)(yue)利(li)(li)潤(run)為(wei)(wei)10.5萬(wan)元；二(er)線(xian)(xian)(xian)城(cheng)市營(ying)業額(e)12萬(wan)元減(jian)去支出(chu)(chu)(chu)3.4萬(wan)元，利(li)(li)潤(run)為(wei)(wei)8.6萬(wan)元；三線(xian)(xian)(xian)城(cheng)市營(ying)業額(e)9萬(wan)元減(jian)去支出(chu)(chu)(chu)2.3萬(wan)元，利(li)(li)潤(run)為(wei)(wei)6.7萬(wan)元。考慮(lv)到投資金額(e)，一線(xian)(xian)(xian)城(cheng)市的回本周(zhou)期約(yue)為(wei)(wei)1.4個月(yue)(yue)，二(er)線(xian)(xian)(xian)城(cheng)市約(yue)為(wei)(wei)1.43個月(yue)(yue)，而(er)三線(xian)(xian)(xian)城(cheng)市約(yue)為(wei)(wei)1.46個月(yue)(yue)。

投(tou)(tou)資回(hui)報率可以通過年利潤(run)與總投(tou)(tou)資額(e)來衡量(liang)。一線城市年利潤(run)預計(ji)為(wei)(wei)126萬元，投(tou)(tou)資回(hui)報率約為(wei)(wei)868%；二線城市年利潤(run)為(wei)(wei)103.2萬元，投(tou)(tou)資回(hui)報率約為(wei)(wei)838%；三線城市年利潤(run)為(wei)(wei)80.4萬元，投(tou)(tou)資回(hui)報率約為(wei)(wei)820%。這些數據(ju)表明，對(dui)蝦皇品牌(pai)在不(bu)同城市等級(ji)的店(dian)鋪都(dou)具有較高的投(tou)(tou)資回(hui)報率和短(duan)期(qi)回(hui)本周(zhou)期(qi)。