投(tou)資(zi)徐媽砂鍋串串品牌(pai)的(de)回本(ben)周期和投(tou)資(zi)回報(bao)率在很大程度上受店(dian)鋪(pu)所(suo)在地級別和面積影(ying)響。其(qi)中，一線城市(shi)(shi)的(de)50㎡店(dian)鋪(pu)總投(tou)資(zi)為14萬(wan)(wan)，100㎡店(dian)鋪(pu)為20萬(wan)(wan)；二線城市(shi)(shi)50㎡店(dian)鋪(pu)投(tou)資(zi)需(xu)11.5萬(wan)(wan)，100㎡店(dian)鋪(pu)為17萬(wan)(wan)；三線城市(shi)(shi)則分(fen)別為10.3萬(wan)(wan)和15.6萬(wan)(wan)。這(zhe)樣的(de)初始投(tou)資(zi)界定了不同城市(shi)(shi)和面積的(de)成本(ben)結構。

在(zai)運營成本方面，店(dian)(dian)鋪(pu)每(mei)月(yue)(yue)的固(gu)定支(zhi)出(chu)(chu)包(bao)括房(fang)租(zu)(zu)、水電費(fei)、人員工(gong)(gong)資(zi)以及其他雜費(fei)。一線(xian)城(cheng)市(shi)店(dian)(dian)鋪(pu)如50㎡需(xu)每(mei)月(yue)(yue)1.5萬元(yuan)房(fang)租(zu)(zu)，而100㎡店(dian)(dian)鋪(pu)則以3萬元(yuan)計算(suan)。對于二線(xian)城(cheng)市(shi)而言，50㎡店(dian)(dian)鋪(pu)每(mei)月(yue)(yue)房(fang)租(zu)(zu)為(wei)1萬，100㎡為(wei)2萬；三線(xian)城(cheng)市(shi)則相(xiang)對較低，分別為(wei)0.8萬和(he)1.6萬。此外，假(jia)設每(mei)家店(dian)(dian)鋪(pu)需(xu)招聘至少3名員工(gong)(gong)，月(yue)(yue)工(gong)(gong)資(zi)約為(wei)3000元(yuan)/人，這樣一線(xian)城(cheng)市(shi)和(he)二線(xian)城(cheng)市(shi)人員工(gong)(gong)資(zi)支(zhi)出(chu)(chu)為(wei)9000元(yuan)，而三線(xian)城(cheng)市(shi)可能略低于此數。

假設一(yi)家店(dian)鋪的(de)(de)日均營業額目(mu)標為(wei)(wei)5000元(yuan)，一(yi)線(xian)(xian)城(cheng)市(shi)店(dian)鋪月(yue)營業額為(wei)(wei)15萬元(yuan)，二線(xian)(xian)城(cheng)市(shi)約(yue)12萬元(yuan)，三線(xian)(xian)城(cheng)市(shi)目(mu)標為(wei)(wei)9萬元(yuan)。假設食材與(yu)運營成本(ben)占營業額的(de)(de)70%，那么一(yi)線(xian)(xian)城(cheng)市(shi)的(de)(de)50㎡店(dian)鋪月(yue)度毛利(li)潤為(wei)(wei)4.5萬元(yuan)，100㎡店(dian)鋪約(yue)為(wei)(wei)6萬元(yuan)；二線(xian)(xian)城(cheng)市(shi)50㎡店(dian)鋪月(yue)度毛利(li)潤為(wei)(wei)3.6萬元(yuan)，100㎡店(dian)鋪為(wei)(wei)5.1萬元(yuan)；三線(xian)(xian)城(cheng)市(shi)分(fen)別為(wei)(wei)2.7萬元(yuan)和(he)4萬元(yuan)。

結合每(mei)月(yue)(yue)(yue)(yue)費(fei)用(yong)和(he)毛利(li)(li)計算，一線(xian)城(cheng)市50㎡店(dian)(dian)(dian)鋪每(mei)月(yue)(yue)(yue)(yue)凈利(li)(li)潤(run)(run)(run)約為3.6萬(wan)，預計4個月(yue)(yue)(yue)(yue)可回(hui)(hui)本(ben)；100㎡店(dian)(dian)(dian)鋪凈利(li)(li)潤(run)(run)(run)4.1萬(wan)，約需5個月(yue)(yue)(yue)(yue)回(hui)(hui)本(ben)。二線(xian)城(cheng)市50㎡店(dian)(dian)(dian)的凈利(li)(li)潤(run)(run)(run)約為2.9萬(wan)，回(hui)(hui)本(ben)周期為不(bu)到(dao)4個月(yue)(yue)(yue)(yue)；100㎡店(dian)(dian)(dian)凈利(li)(li)潤(run)(run)(run)3.7萬(wan)，約需5個月(yue)(yue)(yue)(yue)。三線(xian)城(cheng)市50㎡店(dian)(dian)(dian)的凈利(li)(li)潤(run)(run)(run)2.1萬(wan)，約需5個月(yue)(yue)(yue)(yue)回(hui)(hui)本(ben)，100㎡店(dian)(dian)(dian)則需4個月(yue)(yue)(yue)(yue)左右(you)。投資回(hui)(hui)報率(lv)的計算需要基于(yu)凈利(li)(li)潤(run)(run)(run)除以總投資費(fei)用(yong)來(lai)考慮，具體比例應根據實(shi)際運營情況做進一步精算。

徐媽砂鍋(guo)串串品(pin)牌在不同城(cheng)市和不同規模(mo)下，能(neng)通(tong)過合理(li)控制成本(ben)(ben)和實現(xian)目標營業額迅速回(hui)(hui)本(ben)(ben)。投資者應根據(ju)自己的實際情況選擇(ze)合適的城(cheng)市和店鋪(pu)面積(ji)，并盡量(liang)優化運(yun)營成本(ben)(ben)，最大(da)化投資回(hui)(hui)報(bao)。